Let's be honest - most marketing advice isn't written with you in mind. It's written for e-commerce brands, startups with big budgets, or businesses selling to consumers. But if you run a B2B service business, the rules are a little different. Your clients take longer to decide. Relationships matter. And trust is everything. So here's a practical look at what works. Know who you're talking to Before you do anything else, get clear on your ideal client. Not just their job titl